Dylan Walker
My name is Dylan Walker and I have more than ten years of experience in the marketing and gaming industry. My career began in advertising agencies where I developed effective promotional strategies for major international brands. Subsequently, I joined the gaming industry, where I found application for my marketing skills and ability to understand the needs and desires of the audience. Today I manage several Internet projects and also consult for large gaming holdings, helping them to improve and develop their products.
Career
It all started with a marketing agency where I was creating advertising campaigns and researching target audiences. A few years later, I accepted an offer to take up a marketing position at a new online casino. I took it as a challenge, as I initially knew nothing about the field. And I made the right choice because marketing turned out to be a key driver in the online casino industry. I realize that I can develop endlessly and constantly improve myself.
In five years I worked my way up from marketer to Chief Marketing Officer, and then became CEO of several successful projects. In these positions, I oversaw the full cycle of product development, from idea to release, including brand ideas, localization strategies, launching international advertising campaigns and developing retention tools. Each new project gave me a unique experience that gave me expertise in brand building and business management.
Skills
Here are a few of the skills I most often use in my work at the moment:
- Content analysis. I scrutinize articles and other content to make sure it meets the expectations of the target audience and inspires user trust;
- Evaluating key factors. I evaluate casinos on key criteria including licensing, security, game variety, bonus quality, payment systems and customer support. This way I immediately notice the casino’s strengths and weaknesses and realize what can be improved;
- Convenience evaluation. I study how user-friendly and clear the interfaces are, how casinos are adapted for mobile devices and how comfortable the gameplay is for users;
- Consulting. I help casinos develop their products, improve loyalty programs, enhance bonus offers and improve player retention;
- Competitor Review. My extensive experience working for various online casinos allows me to distinguish a good product from a bad one, so I can easily spot flaws and make recommendations on how to fix them.
Content Assessment
My content evaluation work is based on the following steps:
- Data validation. I scrutinize every statement, reference, and figure to make sure they are accurate and up-to-date;
- Relevance to the target audience. I evaluate how well the article or other content meets readers’ expectations and interests;
- Analyzing the quality of writing. I check the text for literacy, structure and accessibility. It is important that the material is not only informative, but also easy to be perceived by readers;
- Comparison with competitors. I assess how much the material stands out against other articles in the same subject and whether it adds value for readers.
- Evaluating the content is very important, it should be informative, useful and easy to read. These factors allow us to remain a concrete site that inspires trust and interest among users.
Why do you do article reviews?
Content validation is a way to ensure that the information users receive is credible and useful. It’s important to me that my audience trusts the resources I work with.
What’s the most important thing about quality material?
Accuracy, accessibility and relevance to readers’ interests. Good material should answer users’ questions, be informative and easy to read.
What are the most common mistakes authors make?
Common mistakes include using outdated information, complicated or confusing language, and not paying enough attention to the needs of the target audience. My job is to identify these flaws and help correct them.